You see that banner everywhere. Hot new diet programs. They make their yearly go-around beginning in spring and keep on flagging through the end of the summer.

They cause a rush of panic and an optimistic wave of excitement. People talk. The new diet buzz gets spread around like wildfire. Bookstore shelves quickly get emptied, so does Amazon.com.

Question: after all is said and done, does anybody (not including paid endorsers) really stick the new diet? My guess is “very few,” and that might be a generous assumption.

Quick disclaimer: I’m not putting down the new diet programs themselves. Some of these programs, when followed consistently, yield massive weight loss results. I repeat: Massive!

But here’s the caveat, to “talk” about doing something is one thing. To actually “do” that something is quite another.

There is a small, tricky, little gap between talking and doing. The gap is invisible, but extremely relevant. It’s similar to running down a sidewalk and jamming your foot unknowingly into a crack that you had not seen. You suddenly fall, and it’s a nasty spill.

The fall shakes your confidence. You get up and begin running again, but this time much slower than before. You simply jog along because know what “might” happen.

Save the gusto, save the chance at weight loss, you know dang well you might not make it. Demons whisper in the silent corners of your mind.

But it sure feels goods to talk about the new diet books, or the new hot program to hit the weight loss circuit, among friends, and co-workers and peers.

It’s like that, fear always lurking in the background, always standing in the way of a weight loss guarantee. Keeping the majority on the sideline and out of the game. A game most would win, if they only tried.

More importantly, it keeps the weight loss “experts” churning out consumer materials at a rapid rate. It keeps the hot new diet programs coming and coming and coming.

About the Author

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